One of my good friends is considering transferring from being an architecture major to being in a program with a greater social impact. I would argue that Architecture has one of the greatest social impacts or any profession. Nevertheless, he is interested in the idea of "neuroaesthetics" and the of the human mind's ability to process complex ideas and information with a preference for what is "beautiful".
I think this website is perfect for anyone who sees the beauty of information. http://www.informationisbeautiful.net/